Module 1 Introduction to Digital Marketing and Website Creation
1 Digital Marketing
• Introduction to Digital Marketing
• Benefits of Digital Marketing
• Digital Marketing Platforms
• Digital Marketing Strategies
• Traditional Marketing vs Digital Marketing
• Marketing Goals
• Latest Digital Marketing Trends
2 Website Creation
• Website Basics
• Types of Websites
• HTML Basics
• CSS Basics
• JavaScript Basics
• Content Management System
• CMS Platforms
• WordPress
• Themes
• SEO Plugins
• Categories
• Pages
• Posts
• Images
• Photo Gallery
• Videos
• Content Management
• Menus
• Widgets
• Web Hosting
Module 2 Search Engine Optimization
1 SEO Fundamentals
• Search Engines
• Search Engine Working
• Search Engine Results Page
• Keywords
• Keyword Types
• Keyword Research
• Competition Analysis
• On Page SEO
• Off Page SEO
• Local SEO
• Technical SEO
• Google Algorithm Optimization
Module 3 Search Engine Marketing
1 Search Engine Marketing
• Paid Marketing
• Pay Per Click
• Google Ads
• Google Account Setup
• Keyword Bidding
• Keyword Planner
• Campaign Creation
• Campaign Management
• Ad Creation
• Ad Optimization
• Landing Pages
Module 4 Social Media Marketing
1 Social Media Marketing
• Social Media Basics
• Social Media Strategy
• Social Media and SEO
• Facebook Marketing
• YouTube Marketing
• LinkedIn Marketing
• Twitter Marketing
• Instagram Marketing
• Google Plus Marketing
Module 5 Online Marketing
1 Email Marketing
• Email Marketing Basics
• Types of Email Marketing
• Mailing List Creation
• Bulk Email
• Email Marketing Tools
2 SMS Marketing
• SMS Marketing Basics
• Types of SMS Marketing
• SMS Content Writing
• Bulk SMS
3 Video Marketing
• Video Marketing Basics
• Types of Video Content
• Video Marketing Strategy
• YouTube Marketing
• Website Video Marketing
• Social Media Video Marketing
4 Ecommerce Marketing
• Ecommerce Basics
• Types of Ecommerce Marketing
• Ecommerce Websites
• Ecommerce SEO
• Ecommerce SMO
• Ecommerce Marketing Strategy
• Affiliate Marketing for Ecommerce
Module 6 Lead Generation and Google Analytics
• Lead Generation
• Lead Generation Process
• Landing Pages
• Visitor Conversion
• Lead Conversion
2 Google Analytics
Website Analytics
• Google Analytics
• Google Analytics Account Setup
• Website Traffic Analysis
• Goals
• Conversions
• Audience Reports
• Acquisition Reports
• Behavior Reports
• Conversion Reports
Module 7 Google AdSense and Affiliate Marketing
1 Google AdSense
• Google AdSense
• AdSense Benefits
• Types of AdSense
• AdSense Approval
• Website Monetization
• Ad Placement
• AdSense Earnings
2 Affiliate Marketing
• Affiliate Marketing Basics
• Types of Affiliate Marketing
• Affiliate Income
• Affiliate Networks
Module 8 Employability Skills
1 Professional Skills
• Introduction to Employability Skills
• Citizenship
• Professional Development
• English Skills
• Career Development
• Goal Setting
• Communication Skills
• Diversity and Inclusion
• Financial Literacy
• Digital Skills
• Entrepreneurship
• Customer Service
• Job Readiness
Module 9 Project and On the Job Training
1 Practical Training
• Digital Marketing Project
• On the Job Training
• Campaign Implementation
• Project Presentation